Beta Ads: Ads inside livestreams, that viewers do not block

Vision

Many young people use ad blockers or skip ads altogether, but they spend hours watching livestreams.

Beta Ads puts the ad inside the stream itself, as a short animation on Twitch, Kick or YouTube. It becomes part of what the viewer is already watching, and brands get clear numbers on what happened.

Beta Ads pitch, Fremtidens Verdiskaper 2026. Four minutes on stage in Steinkjer, 26 June 2026. In Norwegian.

beta-ads.no

Newsletter

Inside Livestream Advertising

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October 2026
How Høyskolen Kristiania ran two campaigns on one roster
October 2026
Kick grew 131% last year. Should Nordic brands care yet?
October 2026
Young Norwegians say they get too many ads. Here's where they still pay attention.
October 2026
We went through 17 campaign reports. Here's where Twitch attention actually lands.

Press

Written about us

Markets

Where we operate

Norway, Sweden and FinlandBrands and media agencies
EMEA, LATAM and North AmericaOur network of streamers

The plan

What comes next

Build a physical presence in Oslo and Stockholm, with help from students who want to learn the business.

Keep improving Streamer Explorer, our self-serve reporting tool, so brands can follow their campaigns on their own.

Status

Where it stands

2022
Started in Oslo
2024 - 2025
Campaigns with brands and agencies in Norway, Sweden and Finland
Then
Beta Ads 2.0, with Streamer Explorer for self-serve reporting
2026
Finalist in Fremtidens Verdiskaper

Also in the group