snapcal · In development
snapcal · In developmentThe calorie app coaches give their clients.
An iPhone calorie tracker that turns one photo into calories, protein, carbs and fat. Built like a training app, not a diet app: numbers first, rings instead of charts, and no guilt.
- Ways to log
- 4
- One price
- $29.99/yr
- Platform
- iOS18+
Photo, voice, barcode, label
A week free. No ads, ever.
Native app, English and Norwegian
01 · The app
Every way you eat, logged in seconds.
Photo when you can, barcode when it is packaged, words when it is already eaten. The day always lands on one number: what is left.
Photo scan
One photo, the whole plate.
The AI names the dish, splits it into ingredients and estimates each one. The ring shows your day after the meal, before you log it. Every number is a starting point: tap it to fix it.
- Ingredients you can edit
- Simple foods checked against lab values
- Sugar, salt, vitamins and additives, with sources
02 · Strategy
Built for coaches, sold through gyms.
We are not trying to win the App Store on our own. SnapCal goes to market through fitness coaches and gyms. They bring their people, follow how they eat in their own hub, and earn from every subscription.
Logging that takes seconds
- One photo gives every number
- Fix any ingredient with one tap
- Norwegian food table and USDA checks
- Apple Health, widget and Live Activity
- One price, and never ads
A hub for their people
- A code, a link and a QR code to share
- See who logs, and how protein and calories track
- Notes and tags per client
- Leads from followers who opt in
- A share of every subscription, free to use
Income from every member
- Its own code for flyers and posters
- Every personal trainer gets their own code
- A share goes back to the gym
How a coach brings in clients
- 01
The coach shares a link
Every coach gets a code, a link, a QR code and ready texts for the bio.
- 02
Followers download
Everyone who joins with the code is tied to that coach. Followers become leads, not just users.
- 03
Clients log their food
Photo, voice, barcode or label. If the client opts in, the coach sees the numbers.
- 04
Everyone earns
The coach and the gym get a share of every subscription the code brings in.
03 · The market
US first, Norway second.
Our partner is an American fitness creator, so we start in the US, with Chicago as the first city. Norway follows, with Norwegian food data built in from day one.
Americans were members of a gym or fitness facility in 2025.
Health & Fitness Association, 2026 reportfitness trainer and instructor jobs in the United States.
U.S. Bureau of Labor Statistics, 2024of the one and two star reviews of the leading AI calorie apps are about billing. From our own read of 13,012 App Store reviews across nine calorie apps, October 2026.
One price. A week free. No ads, ever.
04 · Launch plan
Three steps to market.
Pilot with 10 coaches
In Chicago and in Norway, for eight weeks, starting when the app is on the App Store. We build the coach hub further with them.
Independent gyms
Gym codes on flyers and posters, a code for every trainer, and a share back to the gym.
Creators and search
Fitness creators with their own codes, the Beta Ads creator network, and Apple Search Ads from day one.
05 · Roadmap
Where we are.
Built
- Photo, voice, barcode and label logging
- Norwegian food table, with USDA checks on the AI
- Nutrients, additives and editable ingredients
- Coach codes, coach portal and opt-in leads
- Apple Health, widget and Live Activity
Now
- Apple developer account approved
- TestFlight beta
- App Store page in English and Norwegian
Next
- App Store launch, US and Norway
- Coach pilots
- Gym partnerships
Food photos in the app screens are placeholders from Wikimedia Commons: Prayitno (CC BY 2.0), abex (CC BY-SA 2.0), HaJunkiyada (CC BY-SA 4.0), Andy Li and Mx. Granger (CC0). Calorie estimates are made by AI and can be wrong. SnapCal is published by Beta Agency AS.
